Tag Archive for: Online Customers

Extraordinary claim requires extraordinary proof.— Carl Sagan

No matter how honest you are with your marketing efforts, consumers aren’t so quick to accept your claims without proof. When you say that your product or service offers a specific benefit, consumers want some sort of evidence that backs your claims.

Including proof isn’t hard. It’s an extra step, but it can go a long way towards increasing conversion rates. From customer testimonials to verifiable statistics, learn how to offer proof in your marketing. Read more

“It is good policy to strike while the iron is hot; it is still better to adopt Cromwell’s procedure, and make the iron hot by srtiking. The masterspirit who can rule the storm is great, but he is much greater who can both raise and rule it.”
– Elias Lyman Magoon

Did you know that the “impulse items” you see at the checkout line of your local grocery store are some of the best-selling items in the store?

It’s true.

The reason why holds some important lessons for your online marketing efforts.

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