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Extraordinary claim requires extraordinary proof.— Carl Sagan

No matter how honest you are with your marketing efforts, consumers aren’t so quick to accept your claims without proof. When you say that your product or service offers a specific benefit, consumers want some sort of evidence that backs your claims.

Including proof isn’t hard. It’s an extra step, but it can go a long way towards increasing conversion rates. From customer testimonials to verifiable statistics, learn how to offer proof in your marketing. Read more