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“The ability to influence people without irritating them is the most profitable skill you can learn.” – Napoleon Hill

When doing a presentation or promoting your products it’s important to really work hard to connect with each of them individually. When face-to-face it’s vital to make eye contact, read each persons body language and try to see the presentation through their eyes. By doing that, you can often able to anticipate their objections and areas where they’re lacking clarity or areas where they need to see the true benefits I’m bringing to the table.

Seeing the world through your audience’s eyes is central to success as a marketer and entrepreneur.
Your goal needs be to understand your target market inside and out.

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