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Search Engine Optimization, or SEO for short, is a phrase that describes how you make websites more appealing to Google and other search engines.

The more useful Google thinks your page will be to its users, the higher it will rank your page on the Search Engine Results Page (SERP) for your niche’s keywords.

If your website is ranked on the first page–or even in the number one spot–more users will click on your website than on any of the other pages. This can mean the difference between success and failure. Read more