Tag Archive for: Value Hypothesis

One of the main components of an online marketing strategy is the introduction of an ideal customer avatar. By effectively understanding who makes your ideal customer you can to build your business model. This includes communication, product, services, sales, and support that focus on attracting and serving this narrowly defined customer group.

When working with businesses that have an established customer base we can generally identify their ideal customer by finding the common characteristics found in their most profitable clients that also refer them to others.