Once you know the Importance of Controlling How Visitors Behave On Your Webpages. It’s the ability to track, monitor and view the behavior of visitors on your site is most important to your online success.
The old adage “you can’t manage what you don’t measure” is as true today as ever. If you don’t know what is happening on your site, then how will you get better results online?
Choosing a web visitor behavior tracking tool can be a bit overwhelming these days. The field is filled, many tools are confusing, and trying to get a bang for your buck can be tricky. We have for you 6 solutions to set you on the path towards better customer experience management.
Monitor Visitor Behaviour On Your Website With One Of These:
1. Google Analytics (Free!)
Most of you probably like free best, so we’ll start with Google Analytics. The enterprise-oriented service provides extensive insight into website traffic and marketing effectiveness at no cost.
In-Page Analytics reports from the Content section of Google Analytics enables you to see visitor behavior (click) and goal data superimposed on your website, as you browse:
“One of the things that Google Analytics doesn’t do particularly well is tell you what visitors are paying attention to on a page and highlighting where those visitors are getting stuck during their visit,” said Eric Peterson of Web Analytics Demystified.
2. ClickTale (Free to $990/month)
In addition to traditional conversation analytics, ClickTale uses meta statistics to create visual heatmaps and reports on customer behavior. It’s essentially a video recorder for web site visits and provides great detail about mouse movement, scrolling, and dozens of other critical visitor behaviors.
For instance, it turns out website visitors tend to hover over the text they’re actually reading. ClickTale’s Mouse Move Heatmap displays these statistics like so, allowing you to see how different page layouts affect behavior:
3. HotJar (Free to $989/month)
Hotjar is a new and easy way to truly understand your web and mobile site visitors.
It’s an all-in-one Analytics & Feedback platform that includes heatmaps, visitor recordings, conversion funnels, form analysis, feedback polls and surveys to know your audience better.
4. KISSmetrics ($29 to $699/monh)
The platform aims to differentiate itself by consolidating all of a person’s anonymous activities on your website and tie them to their email address once they become a customer. So you get a holistic view of each customers’ interactions with your business rather than going the pageview route.
5. Clicky (Free to $150/month)
Often used alongside Google Analytics. Clicky is designed to make sense of all the madness with clean, real time data presentations. The platform’s dashboard is fairly simple, and immediately displays your most recent statistics (today/yesterday):
If you decide to commit to the Pro version (US$ 60 per year) you’ll be offered the option to monitor 5 keywords on Twitter view breakdowns of Tweets in types, links, positive tone, questions, retweets, replies, and negative tone. You can also keep track of senders, recipients and tags.
6. Heat Map Tracker ($197.00 to $497.00 Single Payment)
If you own a WordPress website or blog, then it’s easy to add heatmap tracking and video session replays to your business tool box with an easy-to-install and inexpensive WordPress-compatible software application.
The image below shows how HeatMap Tracker compares against competitors like CrazyEgg and Clicktale:
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Nicky and Dave