Advertising is a major part of marketing. As far as some people are concerned, it’s the only thing marketing really does. While we know this isn’t exactly true, learning how to create a good advertisement will help you get the most out of your investments.
Let Me Give You the Simple Anatomy of a Good Online Advertisement…
The purpose of any successful online marketing campaign is to get the most amount of traffic to your website.
Marc Ostrofsky (Author of Get Rich Click!: The Ultimate Guide to Making Money on the Internet) once said,
“The purpose of driving traffic to your online business is to get customers.
Once a prospect lands on your site, you still have to convert that prospect into a buyer.”
By giving away a high-value product free of charge, you can capture a higher percentage of visitors. This system is recognized as “visitor conversion” since it converts visitors into subscribers after they opt-in to your list.
Generally, traffic can be split into two types: Paid and free.