Tag Archive for: Email Marketing

The Disadvantages of Modern Marketing Methods

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Modern marketing methods such as email marketing, social media marketing and other web-based marketing, offer huge advantages over more traditional marketing methods. They are faster, more specific and less expensive, often free.

But they have disadvantages as well.

The Internet Remembers Everything

One of the biggest is that anything you create and post online is permanent and instantly accessible to anybody on the web. That means you need to not mistakenly post something that is inappropriate, misinformed, objectionable or misguided.
It will live forever on the internet, even if you attempt to delete it or remove it. Read more

How to Avoid the Biggest Mistakes Most Email Marketers Make

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If you send emails to people who haven’t invited you to do so, you could be breaking the law. There’s a law called the CAN-SPAM Act. Which stands for Controlling the Assault of Non-Solicited Pornography and Marketing Act of 2003.This Law regulates commercial emails.

This law gives people the right to unsubscribe to any emails they don’t want. So if somebody asks you to take them off your list, you not only want to do that because it’s good business, but because you may be subject to fines if you don’t do it. And the fines are per email violation, so they can add up fast.

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Should You Pay for Leads to Expand Your Customer List?

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It’s common thinking among many Internet marketers that you are never supposed to buy email lists because the people on that list don’t know you. After all, you don’t know for sure they are open to what you are selling. They may mark you as spam and get you banned from email services.

All those things are true, in general, but there are certain lists that absolutely are worthwhile to buy. So you shouldn’t dismiss buying leads altogether because there is a right way and wrong way to go about it. You just have to be very careful about how you proceed because there are risks. Read more

4 Tips for Getting the Most from Your Email Marketing

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There are a lot of critics who say email marketing isn’t as effective as it once was because more people are using mobile devices and texting to communicate with each other.

Young people today text and tweet rather than read emails, so a lot of younger customers don’t even have email accounts, only smart phones and social media.

While there’s no question that social media, texting, and other communications platforms are more popular than email, the principles of email marketing can be applied to practically any format.

So, even if email isn’t as popular as it once was, these same strategies can help you connect with customers via Google+, Facebook, Twitter, and even mobile marketing. Read more

How Storytelling is a Important Aspect in Email Marketing

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Storytelling is important when you are email marketing.Why?  Because people are resistant to being sold to but they do like to buy and the way we have found to do this effectively is through storytelling.

Did you know that Email marketing is 40 times more successful at acquiring new customers than both Twitter and Facebook? Moreover, 66% of online consumers have purchased a product or service as a result of an email. This and other interesting email data proves that email is still one of the most effective online marketing channels for sales and it’s one we use in our business every day.

Why do people respond so well to storytelling?

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