Posts

Most of the business advice out there is telling you what you should do. But we’ve found it equally, if not more valuable, to ask our mentors what we shouldn’t do.

You can learn a lot from hearing experienced entrepreneurs tell you tales of all the times they made mistakes and paid dearly for it. Read more

Extraordinary claim requires extraordinary proof.— Carl Sagan

No matter how honest you are with your marketing efforts, consumers aren’t so quick to accept your claims without proof. When you say that your product or service offers a specific benefit, consumers want some sort of evidence that backs your claims.

Including proof isn’t hard. It’s an extra step, but it can go a long way towards increasing conversion rates. From customer testimonials to verifiable statistics, learn how to offer proof in your marketing. Read more