Why My Headline Is Better Than Yours?

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In copywriting, the headline is the advertisement for the advertisement and must compel the reader to read your copy. There is a bit of an art to this and perfecting it will supercharge your marketing efforts.
Want To Know Why My Headline Is Better Than Yours?

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Tips to Make Cold Emails Work for You

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Cold Email is an ugly term. No one wants to send them, no one wants to receive them. But, when used correctly, a cold email can be a powerful tool to generate leads for your business.

A well-written cold email may be the key you will need to find yourself in contact with companies, speakers, potential customers and just about anybody else you want to get hold of.

You may be trying to reach out to one person you want to partner with or you may be selling your product to two dozen people you found at a meetup. Either way, cool emails are an easy and simple way of communication. Read more

How to Avoid the Biggest Mistakes Most Email Marketers Make

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If you send emails to people who haven’t invited you to do so, you could be breaking the law. There’s a law called the CAN-SPAM Act. Which stands for Controlling the Assault of Non-Solicited Pornography and Marketing Act of 2003.This Law regulates commercial emails.

This law gives people the right to unsubscribe to any emails they don’t want. So if somebody asks you to take them off your list, you not only want to do that because it’s good business, but because you may be subject to fines if you don’t do it. And the fines are per email violation, so they can add up fast.

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Should You Pay for Leads to Expand Your Customer List?

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It’s common thinking among many Internet marketers that you are never supposed to buy email lists because the people on that list don’t know you. After all, you don’t know for sure they are open to what you are selling. They may mark you as spam and get you banned from email services.

All those things are true, in general, but there are certain lists that absolutely are worthwhile to buy. So you shouldn’t dismiss buying leads altogether because there is a right way and wrong way to go about it. You just have to be very careful about how you proceed because there are risks. Read more

4 Tips for Getting the Most from Your Email Marketing

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There are a lot of critics who say email marketing isn’t as effective as it once was because more people are using mobile devices and texting to communicate with each other.

Young people today text and tweet rather than read emails, so a lot of younger customers don’t even have email accounts, only smart phones and social media.

While there’s no question that social media, texting, and other communications platforms are more popular than email, the principles of email marketing can be applied to practically any format.

So, even if email isn’t as popular as it once was, these same strategies can help you connect with customers via Google+, Facebook, Twitter, and even mobile marketing. Read more

How Storytelling is a Important Aspect in Email Marketing

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Storytelling is important when you are email marketing.Why?  Because people are resistant to being sold to but they do like to buy and the way we have found to do this effectively is through storytelling.

Did you know that Email marketing is 40 times more successful at acquiring new customers than both Twitter and Facebook? Moreover, 66% of online consumers have purchased a product or service as a result of an email. This and other interesting email data proves that email is still one of the most effective online marketing channels for sales and it’s one we use in our business every day.

Why do people respond so well to storytelling?

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