Tag Archive for: Brand Positioning

By having a strong online presence, you can increase your chances of being found online as per research, about 80% of consumers look for businesses online before making any purchase or sales. If you are considering establishing or boosting your online presence, here are some strategies to help you make it better.

Now that we’ve explained what a niche is and how to create the ideal customer avatar, let’s briefly discuss what positioning is and how all these notions—niche, customer avatar and positioning—fit together.
You have your niche, the part of the specific market that you want to serve.
You know your ideal customer, their needs and wants.
Now you’re setting off to create a product or solution for that ideal customer avatar in the specific niche. This is where brand positioning comes in place!