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The point of any marketing message is to get a response, and to get a response you need the coveted trifecta of email marketing:
A strong subject line, a solid offer and a clear call to action (CTA).

When you create an email marketing campaign, a CTA is vital

If you have an effective sales funnel, every new customer represents not just a single sale, but a series of sales that increases the average life time value (LTV) of your customer base. But the success of your online business requires driving new customers into your sales funnel.

While there are many techniques for driving traffic into your sales funnel, one of the easiest and most affordable is to create a squeeze page on which offer for free something your niche’s customers will perceive as having high value.

This is known as a “Killer Offer”. Read more