Lesson in Marketing 101 Inspired from Feedback after the Promo Robot Article.
Wake up Dave… It’s just a Novelty
That was the type of feedback we received over the last few Entrepreneurial Newsletters (emails).
They were about my comparisons with Promo the Smart Promotional Bot…. It seems I need to wake up and get real!
“Extraordinary claim requires extraordinary proof.” — Carl Sagan
No matter how honest you are with your marketing efforts, consumers aren’t so quick to accept your claims without proof. When you say that your product or service offers a specific benefit, consumers want some sort of evidence that backs your claims.
Including proof isn’t hard. It’s an extra step, but it can go a long way towards increasing conversion rates. From customer testimonials to verifiable statistics, learn how to offer proof in your marketing. Read more
