Part 2 of Creating Webinars Series.
When Creating Content for a Webinar Presentation, you need to first choose your Target Market.
Keep in mind that your target market needs to fit the criteria below:
- Are they Easy to Reach
- Do they have a High Disposable Income?
- Is there a lot of ‘Pain’ in this Market? Are they ‘Irrationally Passionate’ about Topic?
- Is there good ‘Back-End’ Potential? High ‘Lifetime Customer Value’?
- Is there a significant enough market? (30,000 – 10,000 searches on Google a month)
Then you need to choose the Right Subject Topic in order design your webinar presentation.
You could present a webinar on a great number of things. When it comes to choosing a topic for your webinar, teach them what you know and show them what you’ve achieved. If you’re struggling with content ideas then leads, and traffic is two of the biggest topics of interest in the money marketing opportunity market.
Some individuals don’t have faith in their ability to present valuable content because they see themselves as novices, and they become apprehensive to teach others. But even if you’ve had success with something like Facebook pay-per-click (PPC) ads, you’re already more experienced than the person who is just starting out. The point is, you’ll always have an audience that wants to learn.