Tag Archive for: Brand

Now that we’ve explained what a niche is and how to create the ideal customer avatar, let’s briefly discuss what positioning is and how all these notions—niche, customer avatar and positioning—fit together.
You have your niche, the part of the specific market that you want to serve.
You know your ideal customer, their needs and wants.
Now you’re setting off to create a product or solution for that ideal customer avatar in the specific niche. This is where brand positioning comes in place!

Your brand is a window into the heart and soul of your business and should, therefore, be taken very seriously.

Businesses spend a lot of time and money getting a brand established. The harsh reality is that a simple branding mistake can sabotage even the most popular brand in the world.

All branding mistakes are not created equal. When you’re just starting out, repercussions can be much more serious than that of an established business, because chances are, there’s no brand loyalty to fall back on.

For many of your potential customers, the mistake is often the only thing they know about your company, which could stunt growth before it can even start.

Below are the most common branding mistakes that could kill your brand. So avoid these…

1. Not Hiring a Professional Designer.

Nothing can hurt your brand worse than an amateur looking-looking logo.

No matter if you feel OK with the logos of your graphic standards of your brand, it’s always worth taking the time and spending money to hire a professional graphic designer specializing in branding and logo development.

Know why going cheap on your branding is one of the worst mistakes you can make? No. Read this blog article from Entrepreneur.com here.

Ask your designer to create a brand style guide.

A brand style guide is: a simple rulebook of your company’s preferred fonts, colors, imagery, logos, and other visual assets. A complete style guide goes beyond design assets, and also includes a set of standards for your brand’s values, voice, and written elements.

Having a style guide in place is a handy way to make sure you’re presenting a consistent, cohesive message in all the places your brand appears. Think of it as an insurance policy for your brand.

2. Inconsistency Across Different Platforms and Mediums

What's Social Media Marketing?

By presenting a consistent identity to your audience fosters a sense of trust and comfort for consumers, and can go a long way in building an easily recognizable image for your company.

You must follow the brand’s style guide on all your marketing campaigns across different channels, including your website, social networking profiles and printed materials.

Managing brand consistency across all marketing channels sets you apart from your competitors and helps you to accelerate the growth of your brand. A consistent identity for your brand will not only foster a sense of trust and comfort for potential customers, but it also plays a vital role in influencing your customers’ purchasing decision.

This isn’t to say you should slap your logo on everything and just call it a day – to align your visual identity in an efficient, reproducible way, you need a brand style guide.

3. Relying Too Heavily on Design Trends

Keeping up with the latest branding and design trends is a great way to make sure you’re presenting your company in a fresh, contemporary way, but there’s a big difference between modernizing your brand and losing your core identity in pursuit of the hottest new thing.

It can be easy to get swept up in what looks cool at the moment, but remember that your brand will likely need to weather multiple waves of design trends without looking dated. If you commit too heavily to a trend that turns out to be a ephemeral blip in the greater design landscape, you risk making your brand look dated — fast.

As a general rule, use design trends as a source of inspiration, but don’t rely on them too heavily when planning your next big redesign.

4. Straying Too Far From What Made you Successful in the First Place

If you’re considering a brand redesign, don’t stray too far from what made your brand successful and distinct in the first place. You want your current audience to recognize you post-redesign. Big, abrupt changes can alienate even loyal fans of your brand.

There’s no better cautionary tale than Gap’s now-infamous logo redesign blunder. In 2010, the casual clothing retailer scrapped their classic square logo in favor of a drastically different, decidedly minimal new direction:

gap_logo rebranding floop

According to a Gap spokesperson at the time, the radical design shift was intended to transition the brand’s image from “classic, American design to modern, sexy, cool.” Unfortunately, that’s not exactly what happened.

The logo was poorly received. The backlash against the aggressive change resonated throughout the internet, and less than one week after the new logo was announced, Gap decided to go back to their roots and re-adopt their original blue box logo.

The Lesson: recognize your company’s core image and values, and keep them at the forefront of your mind during any redesign process.

5. Attaching Your Brand to the Wrong Things

When it comes to branding, more is not more. In other words, use your company name and logo selectively and sparingly – especially when it comes to branded products, sponsorships, and events.

When you attach your brand name to something, it should reflect and be compatible with your brand’s values and voice. When a brand partners with another company or product that doesn’t directly relate to or mesh well with their own message, it can seem inconsistent and untrustworthy to consumers.

The Lesson: choose your own brand affiliations and products with care.

6. Not Thinking About How Your Brand Will be Received Globally

Number 1 in the World

When crafting your brand message, make sure you take into consideration how it might be perceived around the world.  Like it or not, your message is global.

Even if you’re not currently a company that operates internationally, it’s still worth knowing if you’ve inadvertently created an offensive brand message that could make scaling your brand globally problematic.

The last thing you want your brand to be associated with is ignorance or ethnocentricity. The best way to welcome customers from a myriad of backgrounds is to:

  • Use language everyone can understand
  • Invest in reputable translation services
  • Practice cultural sensitivity
  • Be inclusive and respect feedback from all
  • Do you research when venturing into unknown territories

So view your content not only in terms of how your target audience will see it but also the rest of the world. Keep in mind there is no “one-size-fits-all” approach to global branding.

Something that works in one place might spell absolute disaster for your brand in another location. If you think you might one day want to take your brand global, it’s best to sniff out potential issues in advance — and be prepared to localize your message.

7. Using Copy That Doesn’t Accurately Describe Your Brand

To position your brand in a way that distinguishes you clearly from your competitors, you can’t rely on the same buzzwords everyone else is using. Find one thing that makes you truly unique, and run with it.

But be wary of going over-the-top. For example, if the product or service you’re offering doesn’t truly revolutionize the industry, don’t use “revolutionize” in your brand message. Find something that’s unique and accurate.

When it comes to writing good brand copy – if you aren’t in a position to hire a professional copywriter (try someone from Fivver) then use this old advertising and sales trick: Focus on benefits, not features.

Control Your Prospect’s Mind thru the Deadly Art of Copywriting with FREE Training where “Multi-Million Dollar Copywriter unveils his deadly Copywriting Secrets that will help you print money right before your eyes!”MLSP Copywriting Secrets Video

8. Using Vague Copy to Describe Your Brand.

Too many brands fall victim to poor copywriting that doesn’t accurately define the company. Using vague copy to describe your brand can be a major setback when it comes to positioning your brand in the market and distinguishing yourself from the competitors.

To make your brand stand out, understand the one thing that makes your brand unique and explains it clearly and accurately.

While it’s always difficult to be succinct, you can always follow the age-old marketing advice to good copywriting – focus on benefits, not features.

Below are a few more tips that you may find helpful when describing your brand:

  • To make a positive perception, get to know what makes your customers tick, and try to tap into their psyche.
  • Avoid language that’s repetitive.
  • Use a conversational tone of voice that reflects how your customers actually speak.

9. Neglecting Public Perception

The public’s perception of your brand might not be the rosiest, but instead of chalking it up to bad luck or pointing fingers, it’s time to get serious about turning that frown upside down.

Run polls, gather feedback, conduct research, create some positive media, whip up a great new campaign idea or head back to the drawing board. Just be sure to steer the ship in the right direction before it hits a giant iceberg.

10. Ignoring a Crisis Instead of Owning-up

Crisis management is a huge facet of how a brand is perceived by the public. Equifax, anyone? Or how about that Kylie Jenner Pepsi campaign?

All too often, these types of disasters can have long-term impacts on a brand. And while the right infrastructure should be put in place to minimize potential mishaps. For the ones that slip through the cracks, addressing the situation properly becomes a brand’s only line of defense.

And the best thing you can do is own up to it by showing some humanity. So throw yourself into the flames instead of sacrificing the well-being of your customers.

Even a single mistake can derail your branding efforts. If it’s not fixed sooner than later, it can be harder to reverse your branding efforts. If you catch yourself doing any of the above mistakes, you need to make sure to fix it before it starts eating at your brand.

What branding mistakes have you witnessed that you would include on this list? Please share them with us in the comment section below.

We are here to help. If you want any help with any branding issues, just Messenger us (Private Message Us) at our Facebook Messenger link – http://m.me/EasyOnlineBizSolutions

Talk Soon,
Nicky & Dave

Branding is one of the most important activities your business can engage in. Building a strong, recognizable brand will help you connect with your existing customers, sell to new ones, and encourage loyalty and recognition.

But like any other business task, successful branding requires careful planning and a smart strategy.

Strategies That Can Improve Your Brand…

1. Make a Good First Impression

Most of us know intuitively, that first impressions are important.

We don’t like to think that we judge a book by its cover or a person by what they are wearing or how they appear, but the reality is that we often do. It’s second nature.

For micro and small businesses (and larger businesses too), what potential customers think about you and how they judge you, is often determined by their first impression.

A first impression based on your outward appearance. Things that are evident right away, before they dig deeper:

  • Your store front location (tidy, clean, organized, messy, modern, dated, caring staff, uncaring staff, etc.)
  • Your website (professional looking as appropriate for your type, loads quickly, well laid out and easy to navigate, helpful content that is up-to-date, mobile optimized and easy to view and navigate on mobile devices, etc.)
  • Your social networks (complete profile, high-quality profile photo and cover image, up-to-date information, active with regularly shared content that is helpful and interesting)

2. Always be Reliable

3. Do A ‘Values Check’

Business Core Value

Branding isn’t about your logo; it’s about your message – what you’re broadcasting to the world.

First, check in with your own values: Does the wording and look and feel on your website, social media profiles and materials match up with those values?

Look to make all your messages and images congruent with your values and the world will notice. So establish strong values and be transparent.

4. Start With Your Value Proposition

Branding is an exercise in establishing an impression about yourself to others, but if you start with branding first, you have a very shallow brand.

By contrast, an authentic and compelling brand starts with knowing your personal value proposition. What does your audience need and how do you fulfill those needs?

If you can answer those questions, your branding will be a natural extension from there.

5. Educate Employees About Your Brand

6. Know Thyself And Align

ask yourself why

The most fundamental part of branding is truly understanding who you are so that you can align all of your actions and your environment.

The deeper your understanding of values, vision, and other brand attributes, the better able you are to align all parts of your life consistent with your brand.

You are the most critical part of your branding strategy.

7. Give Great Customer Service and Exceed Expectations

8. Be True To You

Be authentic to who you are, the values you have, and the skills you excel at. Authenticity is imperative to branding success. Avoid pressure to constantly reinvent yourself or overstate and inflate your message.

A simple articulation of who you are and what you are good at – shared succinctly and clearly – will suffice to nail down your brand.

9. Repeat Your Message Again and Again

10. Use Great Photos

Most small businesses are “personal brands,” meaning you are the face of your brand. The days of the boring head shot are done for most coaches, consultants and service providers.

Use photos of you that reflect your personality and style to make your website and brand stand out from the crowd online. You’ll attract your ideal clients and get your message across with less effort.

11. Display Your Brand Colours and Own Logo Everywhere

12. Define Your Niche

NicheYou can’t be all things to all people.

Narrow your target market by either offering a specialized product or service, or by serving a specific demographic.

Related Article: Determining the Perfect Business Niche for You

There’s a reason brain surgeons get paid more than general practitioners!

13. Display Your Back Story

14. Meet Your Audience Where They Are

If you want to be unique, get your branding right. Address your target market in the places they hang out with the message they expect to hear, using the distribution methods and mediums they like.

It’s a simple formula that many do not follow. Your brand is your identity, and once you have that set, you can get creative with the rest.

15. Listen to Your Customers

16. Stop ‘Selling’ And Be Helpful

Overwhelmed Person Holding aHelp Sign

Your customers don’t want to be treated as though they only represent dollar signs to you.

If you focus on being helpful by crafting well-researched social media responses instead of driving traffic, you can give your brand an edge while building trust.

Prioritizing quality engagement through creating meaningful interactions can lead to loyal customers and sometimes even gain brand ambassadors.

17. Network To Start Conversations And Build Goodwill

The way you talk to customers has a big impact on your brand, and nothing delivers customer satisfaction quite like consistently delightful communication.

When you’re thoughtful about the way you convey information to (and receive feedback from!) customers, that yields better results than any splashy new logo or 25 percent off coupon ever could.

Remember to engage local as well as nationalor even world wide customers.

18. Improve Your Culture

The most visible brand you have is your company’s culture. It’s culture that defines your uniqueness and provides you with a competitive edge.

It’s a social and psychological form of DNA that can become a catalytic mechanism. Your company culture is a key element relative to how people “see” your company.

Since it’s your company’s soul, it’s worth paying attention to.

19. Grow your Brand with your Business

20. Don’t Get Stuck in the Information Age.

The Information AgeLike it or not, we’ve transcended the Information Age.

Welcome to the social business era, characterized by a growing transparency (some of it unintended) that is revolutionizing the way we do business.

“There’s now a distinct overlap—maybe even a full convergence—between three things that used to be separate.
Your brand, your culture, and your leadership style.”

– Justin Foster, author of Oatmeal vs. Bacon:
How to Differentiate in a Generic World

21. Understand the Convergence Between Personal and Professional.

For leaders (certainly entrepreneurs), their personal brand is an integral part of their business brand; their business is a manifestation of what they believe in: their values, goals, and dreams.

It begins with you. Your personal brand is reflected in the business you create and in the team member you choose, which collectively form the culture of your company. In turn, this culture becomes your brand.

22. Stand out from Competitors

23. Don’t Lose your Confidence.

Confidence emerges from self-belief. It’s hard to be different but it’s even harder to be authentic if you don’t believe in yourself.”
24. Don’t Try to Please Everybody.

The biggest pitfall in branding comes from ‘people pleasing.’ In other words, trying to please everyone. A lot of entrepreneurs believe that they have to serve everybody. If being yourself doesn’t rub somebody the wrong way, there’s something off.

Apart from it being impossible to create a message or solution that caters to everyone on the planet, it’d be untrue to you. You can’t do that while still being unique and authentic. Being your own person means that you’ll naturally repel some people. And yes—that’s exactly how it should be.

“You have enemies? Good.
That means you’ve stood up for something in your life.”
– Winston Churchill

25. Have a Long-Tem Vision

26. Rattle People’s Emotions.

A successful brand rouses emotion. It’s riveting. Yes, even controversial. Brand strategists seek to trigger emotional responses from our right brain, the limbic, primal portion of our minds.

A bit of controversy should be inevitable. Just think of brand wars like Apple vs. Microsoft have staunch supporters on each side. Justin summarizes it perfectly: “If you cannot generate emotion, there is no brand.”

27. Continue to Learn

28. Partner With An Expert

Finally, nothing beats getting outside feedback from a branding expert to get clear on your reputation, values, brand and how to best articulate your business and services to your clients.

Conduct an audit of your brand strategy with an expert and, together, align your next steps for your target audience.

29. Become an Authority in Your Field

30. Gain a Reputation

So what’s your branding strategy?

Properly developing and implementing a branding strategy can have a huge impact on the success or failure of your business.

brand-strategy-wheel

Having the right promotional materials, effective marketing messages and visual designs for both online and offline will help you increase sales leads and sales conversions.

If you market with sales letters, fliers, brochures, catalogs or on the Internet, then the message you are sending through your corporate branding, product branding and promotional materials must make an impact.

A common mistake many people make in marketing is not understanding who their target market is, sending the wrong benefit message or no benefit message and then expecting the buyer to figure it out.

Learn more techniques to use to promote your Brand and improve the profitability of your business, check out our proven lead generation system by clicking on this link now.

We are here to help. If you want any help in your Entrepreneurship endeavors, just Messenger us (Private Message Us) at our Facebook Messenger link – m.me/EasyOnlineBizSolutions

Get ACCESS to the best FREE tools and resources for entrepreneurs and business people by going to our tools and resource page or Subscribing to our Entrepreneur Newsletter.

Remember a logo is not a brand. A branding strategy is a vital step in creating your product or business identity.

Talk Soon,
Nicky and Dave

Businesspeople often get confused when talking about their marketing, particularly with regard to brands and branding.

There’s a lot of confusion out there about brands and branding.

What’s a brand?
What’s the difference between your brand and branding?

Well, allow us to clarify things for you.

What is a Brand?

Brand = Branding + Interaction/Experience

Strategies to Improve Your Branding

A brand isn’t a logo. Or a brand name or product name. In fact, it isn’t any one thing.

Your brand is everything. It’s the perception of your company, products, and services in people’s minds. It’s how people think and feel about who you are as an organisation and what you do.

Your marketing and branding clearly influence that perception, but your brand exists whether you actively market your business or not. If you’re out there and people are interacting with your business, you have a brand.

It’s our job to use marketing and branding to manage the perception of your brand – to change the way people think and feel about your organisation and, in turn, change their behaviour.

What is Branding?

Branding is the act of creating a brand.

The Process Involves:

  • Positioning your company or product in the market (carving out your own place)
  • Devising brand strategy (how you will reach your goals)
  • Creating your name (your verbal identity)
  • Designing corporate identity or product identity (your visual identity)
  • Writing brand messaging (verbal and written tone)
  • Setting brand standards (how you keep your brand consistent and strong).

When branding (brand development) is completed, most businesses will not have to undertake the branding process for roughly 10-20 or more years if they worked with an experienced professional.

branding process

In the life of a 50-year business, branding the company occurs only 2-3 times total.

When a company’s brand becomes outdated in 20 years, then you may once again need to take on the branding process. If you create new products or launch new companies, you get to enjoy the exciting process of branding on a more frequent basis.

Branding is Done by:

  • Creating an affinity or emotional connection with the consumer
  • Providing justification for paying a premium price for a service or product
  • Creating loyalty to the product or organisation
  • Demonstrating the quality and benefits of a service or product and the company behind it.

Once the branding process is completed, the word ‘branding’ has no continuing relationship to your brand (unless you work with cattle).

Acquiring loyal customers is what many successful businesses strive for, and that’s what the marketing strategy called branding is all about.

Confusion Around Brands and Branding!

Brand vs Branding

Much of the confusion stems from two scenarios:

  • Branding Consultants with a limited understanding of marketing; and
  • Advertising and Marketing Consultants with a limited understanding of branding.

Consequently, it has confused audiences by coining often self-contradictory buzz-words and using them superficially or out of context. Not surprisingly, the marketplace is left confused and sceptical.

The difference between brand and branding is that one is a marketing tool and the other is an action.

It’s as simple as that.

Branding encompasses much more than the visual realm.

It’s the process of influencing the perception of a business or product, and any sensory experience can be used as a branding opportunity. Audible and emotional communication are very much part of the process. It can play a significant role in forming an impression of a company.

It’s better to implement some level of strategic branding than none at all.

brand-strategy-wheel

By creating a real marketing communication tool you can empower your entire organization to communicate with greater purpose and clarity.

Knowing this enables people to be well-informed, and to impart better understanding, which leads to less confusion, clear communication, and better customer service.

Understanding the difference between brands and branding helps you have a stronger brand because you will be more personally invested in the brand development process.

Your understanding also helps your employees grasp the full significance of the brand, so they learn how to best utilize it in marketing, selling, and supporting your goals and initiatives.

If you’d like to have instant access to even more branding and marketing tips, as well as a way to generate conversion-ready online marketing prospects each month, click here to learn about our done-for-you system.

We are here to help. If you want any help in your Entrepreneurship endeavors, just Messenger us (Private Message Us) at our Facebook Messenger link – m.me/EasyOnlineBizSolutions

Get ACCESS to the best FREE tools and resources for entrepreneurs and business people by going to our tools and resource page or Subscribing to our Entrepreneur Newsletter.

Talk Soon,
Nicky and Dave

The lure of affiliate marketing is undeniable; who can resist passive income? But to make that passive income happen, you have got to put in some work first.

To succeed in Affiliate Marketing, there are a number of crucial steps you must take before you earn that first affiliate profits. And these steps are, well … not passive.

The good news is that if you’re determined to make this work and are willing to put in the time and effort, you’re already well on your way to affiliate marketing success.

Today, I’m putting all my many years of knowledge and experience to use. I give  to you the steps that are needed in order to get started with affiliate marketing.

Get Started as an Affiliate Marketer by…

  • Developing a Strategy

    What problems are you solving?
    What niche or audience do you want to serve?

    Outline the above, and determine how you want to get there while offering something unique or a little different.Return-On-Investment-where-what-how

    After that, design your brand look and identify your message. While you are at it, set an action plan you can live with based on how much time you have to allocate to your affiliate efforts.

  • Related Articles:
    Why You Need a Biz Plan to Succeed in the Business World
    Determining the Perfect Business Niche for You
    What are the Five Steps in Finding your Niche Opportunity?
  • Being Authentic

    Whether you want to be a big voice for a particular niche or a solo blogger, you need to get comfortable with yourself. People like to connect with voices that have an authentic message.

    Related Article:
    How To Get Really Good at Influencing Others
    Persuade Your Customers to Strike While the Iron is Hot

  • Building a Brand

    Know your brand and audience well, broadcast yourself while keeping both of those in mind.Branding Matters

    Related Article:
    Why Your Brand Is Vital to Increasing Your Online Presence

  • Having Transparent Relationships

    If you would like to be privy to special offers, higher payouts, or start a relationship with one of your favorite advertisers, be transparent with them and about your methods.

    Related Article: Negotiating Successfully with the Three Ts: Trust, Time and Tactics

  • Continuing to Learn

    Never stop learning about affiliate marketing, online marketing strategies, and trends.

    Looking for easy online Social Media Marketing training for Facebook, Instagram, LinkedIn, Pinterest, YouTube and with coaching?
    These online training courses are for people that are beginners or intermediate Social Media Marketers.
    For a LIMITED Time…. We are offering FREE coaching with your choice of Social Media training module….
    Check it OutPlus see how to make $1,000 within hours with a simple Get the Paid First Affiliate Program Here!
  • Communicating with Successful Affiliate Marketers

    Your affiliate marketing mentors should have a strong grasp on your activities and placements of offers. This helps them identify any low hanging fruit for affiliates.

    Tap into that knowledge and communicate with them. Although, they can’t always provide 1:1 training, but they can point you in the right direction and help get started or improve performance.The Online Alliance Entrepreneurs Group

  • Learn How to Analyze Data

    Know how to use marketing tools and analyze performance data.

    Do the math to determine your marketing costs in order to bring traffic to your site, and calculate conversions and commissions to determine what’s performing best for you.

    Facebook LIVE Insights Anaalytics
    Tweak copy or the location of a CTA to optimize success of the page. Study success for all of your highest performing pages, and try to lift conversions. A performance increase of just a couple of points could mean a big lift in sales.

  • Be Creative

    Do your homework. Research the competitive space and figure out where additional opportunities lie.

    If you learn everyone is promoting on Facebook, consider also testing your offer elsewhere and in a different ad format, or even bundling the offer with other items or services.

Affiliate marketing is no longer the stuff of black hat methods and scams. In fact, the lesson I want to stress most to you is that affiliate marketing is valuable, and has a bright and lucrative future.

But don’t take my words as law, try it out for yourself — there are lots of reputable affiliate programs with low barriers to getting started that can help you build consistent revenue streams.

Which we will create a separate article on this week –
High & Low Ticket Affiliate Marketing Programs to Make Money. 
Read that here!

Talk Soon,
Dave

P.S.
Don’t wait! Get started today!
Watch Video Here!

Deciding where to invest your marketing dollars isn’t a decision you take lightly.

You know you need to attract new customers and keep your existing clients coming back, but you can’t afford to invest time or resources into something that isn’t going to deliver the results you expect.

An email marketing campaign is a cost-effective solution that gives you the power to reach customers in a place most people visit every day — their inbox.

Want to Try Email Marketing for Your Business?
Sign up for your FREE 30-Day AWeber Trial here.

AWeber Email Marketing logoThere’s plenty of data to back up the benefits of email marketing campaigns.

For Example: Email is almost 40 times more effective than Facebook and Twitter combined in helping your business acquire new customers. (McKinsey)

But if you really want to find out how email can work for your business.

Read 25 benefits of using Email Marketing for any business, but especially relevant for those with small businesses:

1. Build Credibility

People do business with people they know, like, and trust. Email gives you the ability to build credibility with your audience by sharing helpful and informative content.

People will read our newsletters and be able to tell if we’ve the right people for the project or to help before they even call us.

content2. Generate Calls

When done right, email marketing lets businesses reach the right person, with the right offer, at the right time. A well-timed email results in a flood of calls each time they hit send.

3. Strengthen Relationships

If you want to build strong customer relationships, it’s important to have an effective tool to communicate with the people who matter most to your business.

Email gives you the ability to stay top-of-mind and keep people engaged with your business during your busy season and the slower times of the year.

4. Improve Communication

If your business depends on having a reliable way to communicate with your members and clients, you need to have a communication channel you can trust.

For real estate management companies email has provided a reliable solution to keep tenants informed and up-to-date.

Related Article: How To Get Really Good at Influencing Others

5. Build Your Brand

With email marketing, you can strengthen brand recognition with new and potential clients, and extend your reach when people forward or share your message with a friend.

Branding Matters

“The emails are an important reinforcement of brand. I get calls from people I’ve never met all the time. They get the newsletter. Maybe it was forwarded to them by a family member or friend of theirs, and they know I’m the person to call. It really helps establish credibility upfront before saying a word.”
– Dave Cane, Easy Online Biz Solutions

6. Boost Sales

When you have an audience of people who opt in to receiving updates from your business, you’ll be able to think differently about how you boost sales throughout the year.

This has been especially valuable for a business like ours, which communicates with local residents and prople from alround the world.

It has definitely been the easiest way to reach people.

Related Article: Who Else Wants To Be Successful With Tested Headlines That Will Generate Clicks?

7. Learn What Works Effectively

Another benefit of email marketing is that it gives you the metrics you need to see how your campaign emails are performing. These insights help you market smarter, and also give you the advantage of better understanding the needs and interests of your customer base.

We can tell people are interacting with our content and click through to our website.

8. Get Started Quickly

With email marketing software like AWeber (what we us for 98% of our Email Marketing), you’ll have the tools and training you need to get started quickly.

Related Article: How to Build an Email Marketing List Quickly

Regardless of your level of marketing experience or expertise. When you do get stuck, we have a team of people who are dedicated to your success. Just pick up the phone and give them a call.

9. Reach People on ANY Device

With nearly two-thirds of all emails being opened on a mobile device, email marketing is one of the best tools you can use to take advantage of the growing popularity of mobile technology.

Mobile

We are almost positive that all of those people were on their phones, not in a traditional office.

10. Get More from Doing Less

One of the benefits of using an email marketing provider is that you have access to professionally-designed email templates.

These templates are designed to make it quick and easy to get your message out to your audience, and ensure you look professional when it lands in the inbox.

11. Look Professional

Email templates aren’t just easy to use; they’re also designed to make sure you look professional when you reach your audience member’s inbox. You can insert your own content and customize each email template with your logo and colors to make sure it matches your brand.

12. Increase Website Traffic

Whether you’re an e-commerce business that sells products online, or a retail store that wants to increase traffic to your website so that you can bring more people into your store — email marketing campaigns can help.

Email definitely works. We see people clicking through to our website and we have people calling or facebook messaging to telling us that they saw our newsletter.

14. Market with a Personal Touch

Unlike other marketing channels that often limit your ability to customize your message for the different audiences you communicate with, email marketing gives you the ability to organize your audience into lists and communicate with people based on interest, purchase behavior, location, and more.

15. Generate Leads

Not everyone who joins your email list will be ready to make a purchase or sign up for a service. Email gives you the opportunity to capture new visitor’s attention and nurture the relationship with helpful and informative content.

Related Article: Should You Pay for Leads to Expand Your Customer List?

16. Start a Conversation

Email marketing lets you start a two-way conversation that will benefit you and your readers. Don’t just push your message out to them; encourage them to share their feedback and ideas.

17. Promote Services

Service businesses face the difficult challenge of keeping clients interested in their business, even when they aren’t looking for services at different times of the year.

Email gives you the opportunity to keep your client’s attention without overwhelming them with unwanted information.

Related Article: Need an FREE Offer for Your Email Marketing? We’ve Got 7

18. Grow your Audience

We know as a small business, it’s not always easy to stand out in a crowded market. Email marketing allows you to build an audience that is interested in hearing from you, without having to pay for other advertising channels.

19. Stay Organized

Reaching out to clients on an individual basis can be a costly and time-consuming process. Email helps you save time by reaching out to your wider audience, while still delivering a message that’s personal and relevant to them.

Bullet Journal - Time Management Method

Just schedule your emails at the beginning of the week and you’re done.

22. Increase your Value

When you adopt a communication strategy that fits your audience’s needs, you’ll have more people paying attention to your message and get a higher return overall.

23. Attract New Clients

In addition to connecting with the people on your email list, you can also share your newsletters and announcements on your own social media networks to bring new people to your business.

24. Improve Visibility

As much as you’d like to think customers know about all of the different products and services you have to offer, there’s a good chance that many of them don’t.

Taking a more pro-active approach to your marketing could prove to be exactly what you need to improve exposure to the services you offer.

25. Save Time

Once you learn the basics, you’ll be able to put together a plan to get your emails out to your audience of subscribers in less time.

Record Your Personal Best

The biggest benefit of email marketing is efficiency. You might think it take a lot longer to create an email than it actually does! But we have a ready made template so it’s easy to pull together an email quickly.

Start Your Success Story…

If you’re already using email marketing and have seen great results, we’d love to hear your story in the comments below!

If you’re not using email marketing, and are interested in seeing how it could benefit your small business, you can try it for free.

Start your FREE 30-Day Trial of AWeber Today!

Talk Soon,
Nicky and Dave