In our last two articles we talked about the difference between Branding vs. Marketing and Which Comes First – Marketing Or Branding. In this article we promised to go over The Importance of Understanding Branding vs. Marketing when applied to your business.
So here it is…
The Importance of Understanding Branding vs. Marketing
While branding and marketing are distinctly different, there may be one area where they overlap. When choosing imagery to be used on a continuing basis, branding and marketing become one in the same. As the saying goes “An image speaks one thousand words.”
Knowing that, when you select your organization colors, images, and logo–remember that they need to first stand for your brand–but that they can also play a considerable role in your ongoing advertising campaign.
Think about the number of images we see everyday—on our Facebook feeds and Twitter timelines, on websites we visit, in the games and apps we use on our phones. Though billboards and print advertising prove that brand imagery has always had a place in marketing, it’s undeniable that it now plays a much more important role, because of social media. If properly used, images can deepen a customer—or potential customer’s—attachment to your brand. Read more