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Do you post videos on Facebook?
Have you ever re-targeted your audience of your Facebook LIVE or past uploaded videos?

Most people know about retargeting through the Facebook Pixel.
Now, Facebook allows you to retarget using video.

As Facebook has been emphasizing live video and video in the news feed, we are especially excited about these video retargeting features. Anytime somebody sees at least three seconds of a video (recorded or live), Facebook takes note of who they are. Read more

Every major marketing campaign has a few important elements. Large companies may spend a lot to incorporate them into their marketing, but you can do the same thing with a much smaller budget.

The reason for this is that the power of these elements isn’t tied to the amount spent on them. The following are a few of the most useful.

If you’re promoting your business online then we are willing to bet Facebook is a pretty big part of your overall strategy.

For us it certainly is. Facebook has over a billion active daily users and an incredibly effective system for advertising to all of them.

It’s simple and effective, and easily accessible for anyone with Internet. Read more

As promised in our last article: Why Video is Vital in Content Marketing. This Article we will be giving away our 8 Tips for Creating Facebook Video Ads. As a BONUS, we have included some Basic Video Script Outlines.

Here is a Training Course you may find helpful!

Now, let’s get started.

Before you read Our 8 Tips – It’s vital to keep this in mind…

Content Over Perfection

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It’s no secret that the use of video in content marketing is on the rise.

And, it’s certainly not a tactic to be taken lightly.

In fact, YouTube is now the second largest search engine on the web and while video marketing is frequently an afterthought, its value demands a front-runner position in your content marketing plan.

When it comes to content marketing, video comes in at just number seven on the list of type of content used, despite its efficacy.

Why Video?

  • Companies that use videos in their marketing have 27% higher clickthrough rate and 34% higher conversion rates then those that don’t. (Buffer)
    Read more

The best way to start learning about Facebook ads as a beginner is to set up your Facebook Business Manager account and then create your first ad campaign.

When in your Ad Manager you should see different tabs to organize your account. There’s a ‘hierarchy’ to help organize how you manage everything.

Here’s how it looks:

  • Account: Holds all of your campaigns, ad sets, and ads. Typically, you’d have a single account for your business.
  • Campaigns: Individual campaigns can be created for almost anything. Some might be for specific products or services. While others are merely for driving traffic back to your site. Ideally, you want both.
  • Ad Sets: Exactly what it sounds like. Useful for organizing different groups or categories of ads.
  • Ads: Last but not least, all of your ads. This is the only part that people will see eventually.

Read more

The most popular of the social media platforms is Facebook.

This is the most powerful tool you can utilize in your online marketing. Once you have Facebook Pixel setup on your website. It’s time to think about advertising on Facebook.

Why Facebook?

It’s the #1 Website in the World!

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