Tag Archive for: making money

The word “marketing” is thrown around a lot these days, and it’s used rather loosely to describe a lot of activities inside of a business.
But I found a definition that’s so simple a school kid can understand it.

Here it is:
Marketing is… made up of all the things you do to attract and sell to the right people who are perfectly suited for whatever you offer…

One of the fastest and easiest ways to get an online business up and running so you can earn recurrent income hands-free is by promoting affiliate products.

What are affiliate products?
These are products that other people own and that you simply promote. These can be actual, physical products — such as bicycles, cars, homes and so on. Or they can be digital Information Products — such as an eBook or a online business course.

I believe, to live a good life, you need to commit to lifelong learning…

And that includes reading better books.

Doing so helps you understand why you do what you do, make better, rational choices in life and work, and develop life’s most important life skills.

This week I read for the first time Work the System: The Simple Mechanics of Making More and Working Less by Sam Carpenter. This book is a reality check for business owners and department managers who are struggling. In order to design your ideal life, this book is should be on your reading list. Read more

It’s not enough to say you have a quality product. You need to gain your customers’ trust by upholding high standards.

Let’s say that what individuates your product or service from your competitor’s is Quality. It may seem like advertising “Quality” would be a breeze, right?

Unfortunately, it’s not.

Customers hear the word “Quality” all the time–often from companies selling low-quality products. Read more

As promised in our last article: Why Video is Vital in Content Marketing. This Article we will be giving away our 8 Tips for Creating Facebook Video Ads. As a BONUS, we have included some Basic Video Script Outlines.

Here is a Training Course you may find helpful!

Now, let’s get started.

Before you read Our 8 Tips – It’s vital to keep this in mind…

Content Over Perfection

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It’s no secret that the use of video in content marketing is on the rise.

And, it’s certainly not a tactic to be taken lightly.

In fact, YouTube is now the second largest search engine on the web and while video marketing is frequently an afterthought, its value demands a front-runner position in your content marketing plan.

When it comes to content marketing, video comes in at just number seven on the list of type of content used, despite its efficacy.

Why Video?

  • Companies that use videos in their marketing have 27% higher clickthrough rate and 34% higher conversion rates then those that don’t. (Buffer)
    Read more

The best way to start learning about Facebook ads as a beginner is to set up your Facebook Business Manager account and then create your first ad campaign.

When in your Ad Manager you should see different tabs to organize your account. There’s a ‘hierarchy’ to help organize how you manage everything.

Here’s how it looks:

  • Account: Holds all of your campaigns, ad sets, and ads. Typically, you’d have a single account for your business.
  • Campaigns: Individual campaigns can be created for almost anything. Some might be for specific products or services. While others are merely for driving traffic back to your site. Ideally, you want both.
  • Ad Sets: Exactly what it sounds like. Useful for organizing different groups or categories of ads.
  • Ads: Last but not least, all of your ads. This is the only part that people will see eventually.

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Is the Facebook pixel needed?

Heck yes!

There are Facebook advertiser’s who currently aren’t using the Facebook pixel and some that are just not using it to its full potential. The excuses can range from confusion and intimidation to ignorance regarding whether it’s needed at all.

We set up Facebook Pixel on our website a month before we first advertised on Facebook because without the Facebook Pixel, you’re limiting yourself from the most popular targeting options.

You aren’t able to accurately track conversions.
How in the world do you so without the pixel?
You can’t optimize for conversions. You can’t do any of the fun stuff. Read more

The most popular of the social media platforms is Facebook.

This is the most powerful tool you can utilize in your online marketing. Once you have Facebook Pixel setup on your website. It’s time to think about advertising on Facebook.

Why Facebook?

It’s the #1 Website in the World!

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