Social Media Marketing is the process of creating content that you have tailored to the context of each individual social media platform in order to drive user engagement and sharing. Social media marketing includes activities that drives audience engagement.
Tag Archive for: social media marketing
Advertising is a major part of marketing. As far as some people are concerned, it’s the only thing marketing really does. While we know this isn’t exactly true, learning how to create a good advertisement will help you get the most out of your investments.
Let Me Give You the Simple Anatomy of a Good Online Advertisement…
As promised in our last article: Why Video is Vital in Content Marketing. This Article we will be giving away our 8 Tips for Creating Facebook Video Ads. As a BONUS, we have included some Basic Video Script Outlines.
Here is a you may find helpful!
Now, let’s get started.
Before you read Our 8 Tips – It’s vital to keep this in mind…
Content Over Perfection
It’s no secret that the use of video in content marketing is on the rise.
And, it’s certainly not a tactic to be taken lightly.
In fact, YouTube is now the second largest search engine on the web and while video marketing is frequently an afterthought, its value demands a front-runner position in your content marketing plan.
When it comes to content marketing, video comes in at just number seven on the list of type of content used, despite its efficacy.
Why Video?
- Companies that use videos in their marketing have 27% higher clickthrough rate and 34% higher conversion rates then those that don’t. (Buffer)
Read more
The best way to start learning about Facebook ads as a beginner is to set up your Facebook Business Manager account and then create your first ad campaign.
When in your Ad Manager you should see different tabs to organize your account. There’s a ‘hierarchy’ to help organize how you manage everything.
Here’s how it looks:
- Account: Holds all of your campaigns, ad sets, and ads. Typically, you’d have a single account for your business.
- Campaigns: Individual campaigns can be created for almost anything. Some might be for specific products or services. While others are merely for driving traffic back to your site. Ideally, you want both.
- Ad Sets: Exactly what it sounds like. Useful for organizing different groups or categories of ads.
- Ads: Last but not least, all of your ads. This is the only part that people will see eventually.
Is the Facebook pixel needed?
Heck yes!
There are Facebook advertiser’s who currently aren’t using the Facebook pixel and some that are just not using it to its full potential. The excuses can range from confusion and intimidation to ignorance regarding whether it’s needed at all.
We set up Facebook Pixel on our website a month before we first advertised on Facebook because without the Facebook Pixel, you’re limiting yourself from the most popular targeting options.
You aren’t able to accurately track conversions.
How in the world do you so without the pixel?
You can’t optimize for conversions. You can’t do any of the fun stuff. Read more
The most popular of the social media platforms is Facebook.
This is the most powerful tool you can utilize in your online marketing. Once you have Facebook Pixel setup on your website. It’s time to think about advertising on Facebook.
Why Facebook?
It’s the #1 Website in the World!
We all find ourselves in the same routine day after day, clicking the same buttons, visiting the same URLs, going through all the same motions. If you’re like me, you’ve gotten pretty good at it. But sometimes turning on autopilot setting sets us up for failure when we’re not engaging our brain to do any thinking. We’re less creative, we’re less productive, and we’re bored.
Using browser extensions to automate some of those mundane tasks can help get you back on track. Read more
The marketing landscape is constantly changing and evolving. If you want to get noticed, you need to employ multiple tools and resources in your marketing strategy. This includes the use of social media.
There’s plenty of advice on how to boost your social media marketing. Though, it’s not uncommon for your marketing strategy to grow stale. You might notice positive results after you start your marketing campaign, only for it to die off.
The following 5 solutions will help you revitalize your social media marketing strategy. You don’t need to scrap your campaign and start over.