In copywriting, the headline is the advertisement for the advertisement and must compel the reader to read your copy. There is a bit of an art to this and perfecting it will supercharge your marketing efforts.
Want To Know Why My Headline Is Better Than Yours?
Content marketing is becoming more important than ever. The absolute best way is to create a popular website and build a list of loyal readers is to deliver high quality, informative, and entertaining content. This may sound easy but after a few months you begin to run out of ideas.
If you have an effective sales funnel, every new customer represents not just a single sale, but a series of sales that increases the average life time value (LTV) of your customer base. But the success of your online business requires driving new customers into your sales funnel.
While there are many techniques for driving traffic into your sales funnel, one of the easiest and most affordable is to create a squeeze page on which offer for free something your niche’s customers will perceive as having high value.
This is known as a “Killer Offer”. Read more
It’s no secret that the use of video in content marketing is on the rise.
And, it’s certainly not a tactic to be taken lightly.
In fact, YouTube is now the second largest search engine on the web and while video marketing is frequently an afterthought, its value demands a front-runner position in your content marketing plan.
When it comes to content marketing, video comes in at just number seven on the list of type of content used, despite its efficacy.
Why Video?
- Companies that use videos in their marketing have 27% higher clickthrough rate and 34% higher conversion rates then those that don’t. (Buffer)
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“The consumer isn’t a moron; she is your wife. You insult her intelligence if you assume that a mere slogan and a few vapid adjectives will persuade her to buy anything.” – David Ogilvy
Copywriting is the act of writing text for the purpose of advertising or other forms of marketing. The product, called copy, is written content that aims to increase brand awareness and ultimately persuade a person or group to take a particular action.
Copywriting doesn’t have to be perfect.
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“The truth is traffic in and of itself is pointless unless you’re attracting your ideal visitor.” – Sophie Lizard
At this moment of time, people have endless amount of information, entertainment, and other content than in any other amount of time in history. Whilst that is great for those looking to be up to date, educated or entertained. It can present an issue for online marketers seeking to capture the biggest possible audience.
That’s because there will certainly be more competition for your target audience than in the past. So the content you are using to attract visitors to your pages needs to be interesting, innovative and/or exciting. When people check out your website, you want them to stay on your pages once they land there.
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“Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.” – Leo Burnett
Creating web content is hard sometimes.
Creating web content that folks will actually read is even harder.
With regards to writing for the web, you have to create content carefully and purposefully. People on the internet have a short attention span. It is no wonder with all the content out there, so you are struggling for each and every second of their attention.
Many content developers aren’t really that familiar with the people who read their content online. This is the major problem that triggers web content to go unread. Which means people skim the content instead. They want to get the important things from the articles without spending a lot of time on it.
Thankfully, there are some things you can do to make your content more attractive to those who only skim.
Social media has taken the internet by storm. There are 31.25 million Facebook messages, 347,222 tweets, 17,361 LinkedIn profile views, 48,611 Instagram pictures, and 300 hours of YouTube videos uploaded each minute. The internet is full of content that’s constantly being created or shared.
We already know what is happening, but let’s dig a little deeper and get to the “why” of it. Why do people love sharing on social media? What’s the psychology behind it?
As luck would have it, a study by the New York Times Consumer Insight Group found the answer for us. Researchers concluded that there were five major reasons why people share on social media.
What are the Five Psychological Reasons?
To paraphrase the legendary Green Bay Packers coach Vince Lombardi,
“Getting customers to click through your web page isn’t the everything … it’s the only thing!”
The purpose of the click through page is to drive visitors to the next step in your sales funnel. As such, it needs to include at least these seven different elements. Read more