The world has led you to believe that financial freedom is not something you can willfully create in your life.
The TRUTH is that creating excessive financial wealth does not come down to luck or talent. It comes down simply to your beliefs, understanding, and the “pillars” that reinforce your every action.
I finished reading The 10 Pillars of Wealth book last night where…
A lot of men and women hoping to generate profits online are often limited to working for only a few hours per day or less. If you are working a day job and are frustrated that you can’t spend additional time becoming financially free, I’ve some good news for you.
Have you any idea what’s even far better than having additional time to work? Getting just as much done as possible with the time you are doing have available.
Associated with that if you are not targeted and effective throughout a short period of the time, then having all day long would just imply more squandered time.
Like a mentor of mine once said, “If you cannot earn a living in your spare time, you can’t generate profits full-time.” Read more
The notion of the buyer’s journey has been used to describe the path that your potential customer would take when making a purchase. However, today’s customers are sophisticated, savvy consumers who do their research.
In case you haven’t heard the statistic before:
“67% of the buyer’s ‘decision’ is complete before a buyer even reaches out to sales.” (SiriusDecisions)
This happens because the buyer vets the companies by scouring their websites, reading reviews and asked others through their social networks for a referral. By the time consumers reach a salesperson, they are fully acquainted with your company’s product features, options and prices.
They have done their due diligence to narrow down their options. Read more
Savvy Businesses realize that the best thing they can do is to serve their community, irrespective of whether or not someone is in a buying cycle.
One of the most important tools that you can use is community.
It’s important that Entrepreneurs to be where their prospects — and their prospects’ friends — hang out.
“We seek areas where our clients have questions, and we strive to provide the single-best resource available to address their inquiry. Our clients don’t have questions limited to investing. They have questions about life.” – Barry Glassman, Glassman Wealth Founder.
If done right, Community involvement for a Business can be a situation in which everyone wins. Read more
I believe, to live a good life, you need to commit to lifelong learning…
And that includes reading better books.
Doing so helps you understand why you do what you do, make better, rational choices in life and work, and develop life’s most important life skills.
This week I read for the first time Work the System: The Simple Mechanics of Making More and Working Less by Sam Carpenter. This book is a reality check for business owners and department managers who are struggling. In order to design your ideal life, this book is should be on your reading list. Read more
It’s no secret that the use of video in content marketing is on the rise.
And, it’s certainly not a tactic to be taken lightly.
In fact, YouTube is now the second largest search engine on the web and while video marketing is frequently an afterthought, its value demands a front-runner position in your content marketing plan.
When it comes to content marketing, video comes in at just number seven on the list of type of content used, despite its efficacy.
Is the Facebook pixel needed?
Heck yes!
There are Facebook advertiser’s who currently aren’t using the Facebook pixel and some that are just not using it to its full potential. The excuses can range from confusion and intimidation to ignorance regarding whether it’s needed at all.
We set up Facebook Pixel on our website a month before we first advertised on Facebook because without the Facebook Pixel, you’re limiting yourself from the most popular targeting options.
You aren’t able to accurately track conversions.
How in the world do you so without the pixel?
You can’t optimize for conversions. You can’t do any of the fun stuff. Read more
The most popular of the social media platforms is Facebook.
This is the most powerful tool you can utilize in your online marketing. Once you have Facebook Pixel setup on your website. It’s time to think about advertising on Facebook.
In our last two articles we talked about the difference between Branding vs. Marketing and Which Comes First – Marketing Or Branding. In this article we promised to go over The Importance of Understanding Branding vs. Marketing when applied to your business.
So here it is…
While branding and marketing are distinctly different, there may be one area where they overlap. When choosing imagery to be used on a continuing basis, branding and marketing become one in the same. As the saying goes “An image speaks one thousand words.”
Knowing that, when you select your organization colors, images, and logo–remember that they need to first stand for your brand–but that they can also play a considerable role in your ongoing advertising campaign.
Think about the number of images we see everyday—on our Facebook feeds and Twitter timelines, on websites we visit, in the games and apps we use on our phones. Though billboards and print advertising prove that brand imagery has always had a place in marketing, it’s undeniable that it now plays a much more important role, because of social media. If properly used, images can deepen a customer—or potential customer’s—attachment to your brand. Read more