Today, I want to talk about a serious problem affecting a lot of entrepreneurs. Over the last few years, I’ve noticed, and I’m sure you’ve, noticed a decreasing attention span among the general population. That might include you. I’ll admit it includes me. I’ve noticed that I can’t focus as well as I used to.
I was watching a really good video by Robin Sharma last night (you can see it within article) where he was talking about his morning routine and the importance to the days success.
Those first few hours of the day are critical to your productivity and how much you accomplish in business and in life.
How do you spend those hours?
To Be Successful…
You need to make the commitment and then take action.
The action needs to be planned and focused. You will get more done if you don’t chop and change.
You need to focus on one type of strategy, within your business plan.
The conventional wisdom is that to be successful, you have to be really hungry for it, never content with mere sufficiency and outdoing everyone else. Surprisingly, aiming for good enough is a better approach.
This change in mindset took me from a struggling entrepreneur to a success…
A big turning point for me was when I started embracing the concept of, ‘Good enough, is good enough.’ It means you focus on launching things that bring in the money fast, and you don’t worry about getting every little detail 100% perfect.
It doesn’t mean you don’t care about quality. You do. It just means that you sacrifice a little bit of quality which no one really cares about, for the sake of speed of execution.
Let’s say a project is going to take you 10 days to get done to a 100% perfection level.
After 1 day of working on your project, you’ve got your project to a 20% perfection level. After 3 days, you’re at a 45% perfection level. After 5 days, you’re at a 70% perfection level.
And after 6 days, you’re at a 80% perfection level, etc. These numbers aren’t an exact science, but you get the point. The greatest increases in completing something to perfection happen in the early stages.
In the final stages, each incremental % of completed becomes more insignificant. If you take the 10 full days, then yes, you might be able to make the project 100% perfect.
But rather than spending those final few days working on things that most people won’t even notice or pay extra for, your time is better spent getting something to a say, 75 – 80% perfection level.
And then you move on to working an other projects. Go for speed over perfection.
Keep in mind if something ends up being a big hit, that you can come back and perfect it, if you want. A lot of what you launch likely won’t be a big hit, so by working the way I describe above, you get through the duds faster and uncover the winners.
It all comes down to whether you’re a maximizer or a satisficer.
A maximizer yearns for perfection — making the best decision after weighing all the choices.
That’s why high achievers fall into the peculiar trap of getting mentally caught up in what they haven’t done. There’s always something else to be working on because it feels like, the more you do, the more you gain an edge.
However focusing too hard on maximizing your productivity and choices can come at an ultimate cost to your time, health, and happiness. Ironically, maximizing doesn’t lead to the optimal result.
While a satisficer goes for “good enough.” This doesn’t mean you have to settle for lower standards.
I trained myself to become a satisficer. I’m now all about speed and execution first, and then working out the details later. Once I adopted this this mindset, I finally started experience success in my life and business.
If you struggle to get things done, then maybe it’s because you’re focussed on perfection rather than fast execution. I’m going to suggest you change that.
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Humans have a destructive tendency to overcomplicate things. Building a business is no different.
The essence of a successful business is incredibly simple. As Paul Graham says, “you have to build something people want.” Expanded just a little, you have to create something that solves a problem or addresses a desire for people in a way they’re willing to pay for.
Simple, right? Simple but not easy.
Building a business isn’t easy by any means, but entrepreneurs often have themselves to blame for much of what makes building a business so hard. For example, it’s suddenly not good enough to grow an email list. Now, we’re told we have to segment our email list and customize what we send to each subscriber. Thus, turning what’s already a huge effort into a huge effort times two.
It’s not good enough to pick one social platform and do it well. We’re told we have to be everywhere all the time. It’s not good enough to create one solid product and grow it. We’re also told we have to create up-sells and cross-sells and down-sells and tripwires.
The no. 1 problem we hear entrepreneurs complain about is not having enough time.
Who could possibly have the time to do all of the above?
Don’t count the gurus and A-listers who told you to do all this in the first place; they have huge teams, elaborate processes, workaholic tendencies, and an incentive to tell you about the newest shiny thing.
It’s just not realistic for a solo entrepreneur, let alone one with a day job or, god forbid, a family or a full busy life. Likewise, we tend to overcomplicate success itself. Surely, it can’t be that simple. Once we find something that works, we have to move on to the next channel, the next product, the next technology, don’t we?
That’s how you grow a business, right?
This is where most of us get stuck. We experience a modicum of success, then start looking for something that can take us to the next level–when that thing might be right under our noses.
Here’s the boring reality of growing a business: Sometimes, success is about doing what works, then doing that thing again, and again and again, Over and over and over. Maybe you’ve heard the saying, “What got you here won’t get you there,” before?
Well, what gets you to initial success is an intense process of trial-and-error, searching and experimenting. But maybe, this isn’t what will get you there. Once you’ve found what works, maybe your job is to perfect that thing before you branch out and optimize. Building a business is hard enough without giving in to the temptation to overcomplicate things.
Instead, do what works, then do it again and again and again. Then enjoy the results as you move closer and closer to achieving the success you want in life.
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Nicky and Dave
“You see things and say, ‘Why?’ But I dream things that
never were and say, ‘Why not?'”
~ George Bernard Shaw
For most of us, time — or lack thereof — seems to be an issue. It doesn’t matter if your an entrepreneur, business owner, or a parent. We are always on the lookout for great ways to squeeze more time out of the day.
Like most of us, we love being effective with our work, and family/ me time. We like spending as much time as possible with our family. When it comes to “me” time, well…
Nicky love’s watching TV shows, and we figured out a way to do this faster, too…
Which is Speed Watching.
This is the act of watching videos at faster playback speeds than normal. On YouTube, Openload and with programs like VLC, you can do this by selecting your own speed of playback.
While 1x speed would play a video at normal speed, 2x speed would play a video twice as quickly and thus save you half the time.
But What About Comprehension?
Can you watch video that’s moving that quickly and still understand what’s going on? The answer is yes, and unlike speed reading, you don’t really need any practice to get started.
Tip: Now you can’t just go from 1x speed to 2x speed. Watch the videos below and you will understand why. You have to take a natural progression. Nicky started at 1.2x speed and built the speed up. While Dave likes 1.2x speed just fine.
If you started watching all your videos at 1.2x speed today, you’d immediately save more time and not lose any comprehension at all.
As you continue to speed watch, higher speeds get easier and easier to comprehend. I’ve (Nicky) has been speed watching for the last 3 years, and feel fairly comfortable watching at 2x the normal viewing speed, with some types of videos.
At the very least 1.2x speed does save you 20% time per each video.
So to take back the lost time that you didn’t realize you had in the first place, try speed watching. It might just help you binge-watch your favorite TV shows, TED Talks, or the next education video that you want (or even required) to watch.
No, we am not suggesting you watch everything fast. But perhaps you will adapt the 1.2x speed to most of you videos, so you will understand them 20% faster. While you cannot make more time, we think this is a good time hacking method – to free up some of your previously used time.
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Nicky and Dave
Effective time management essential to success. Everyone has great ideas and high aspirations–but only the people who have excellent time management methods and tools truly prosper.
If you are not using a time management method or tool, you’re giving up a lot of productivity. Which means you’re not achieving your full potential. Read more
How well can you manage your time?
Most of us know that we could be handling our time better; but it could be difficult to recognize the mistakes that we’re making, and to know how we could improve.
Whenever we do take care of our time well, we’re exceedingly productive at the job, and our stress levels drop. Read more
– Mason Cooley
We received this exact question from the Entrepreneurial Meetup Groups we run here in Queensland, Australia.
Now we’ve been putting off answering this question… Just joking 😉 Read more