Marketing

Marketing is a strategic mix of business activities that work towards a bigger goal of building your brand and business. Grow your business and market your product/service effectively with our tips.

30 Unique Strategies To Improve Your Brand

Marketing

Branding is one of the most important activities your business can engage in. Building a strong, recognizable brand will help you connect with your existing customers, sell to new ones, and encourage loyalty and recognition. But like any other…

Your Brand vs Branding! Know the Difference?

Branding

Businesspeople often get confused when talking about their marketing, particularly with regard to brands and branding. There’s a lot of confusion out there about brands and branding. What’s a brand? What’s the difference…

‘Crush It’ Just Like Gary Vaynerchuk

Do you have a hobby you wish you could indulge in all day? An obsession that keeps you up at night? Now is the perfect time to take that passion and make a living doing what you love. In Gary Vaynerchuk's book Crush It!: Why NOW Is…

7 Step Guide to Writing GREAT Sales Copy!

Content Marketing, Marketing

"The real advertising writer who is after results makes the reader want something – and then provides what the reader will consider a good excuse for buying it." ~ Clyde Bedell For the lead singer of the Beatles, John Lennon, writing…

Reputation Management Helps You To Look Good Online

Marketing

With the onslaught of blogs, discussion forums and user-generated media it has changed the flow of information about people, products, and brands forever. Anyone with a computer, a video camera or even a cell phone can post information, reviews,…

Why Should You Care About Customer Lifetime Value?

Marketing

In the marketing world, niche terms and metrics get thrown around frequently, and while there is some jargon that you can just shrug off, there are others that you should pay attention to, which brings me to the topic i'd like to discuss today:…

Know The Marketing Metrics – They Will Either Make You or Break You

Marketing

Your business’ lifeblood is its customers. In order to gain enough customers to keep your business growing, you need to attract people’s attention; this requires a solid marketing campaign. However, we regularly see marketers making the…

The 6 Common Mistakes of Using Hashtags

Social Media Marketing

Everyone knows what hashtags are in 2018. However, not everyone knows how to use hashtags well. When used properly, hashtags make it easier for users to find related content. It's amazing that these # signs help categorize social media content. They…

Our Guide to Doing Hashtags Right!

Social Media Marketing

Everyone knows what hashtags are in 2018. Twitter first introduced hashtags to the social media world in 2007. They've been confusing marketers and media professionals ever since. In practice, hashtags are used to categorize social media…