Marketing

Marketing is a strategic mix of business activities that work towards a bigger goal of building your brand and business. Grow your business and market your product/service effectively with our tips.

Add More Traffic Sources to Your Marketing

When Should I Add a 2nd Traffic Source to My Marketing?

We've always been an advocate of starting with ONE traffic source, mastering it, then layering in another—then mastering THAT before moving on to a third source. But, that said, we want to make one thing clear: your FIRST focus should be creating additional communication streams and ...
Direct Marketing 10 Commandments

Dan Kennedy’s 10 Commandments for Non-DIRECT Marketers

"The only asset that can be kept safe from every threat and made to appreciate in value year after year is the relationship you have with your customers." - Dan Kennedy Whatever business you're in, your main role is that of a direct response…
Get the SEO Results you Deserve

Get The SEO Results You Deserve

If you have been in the SEO game for a while, you will agree that it has many different aspects. One thing that no one can ever say about SEO, however, is that it is boring. Things are constantly evolving as search engines start to get better…
SEO Tribunal infographic-SEO-2018

72 Stats to Understand SEO in 2018 (Infographic)

If you rely on Google’s traffic as the main source to attract new customers to your business, it is very likely that you have faced the consequences – both good and bad – of the fact that SEO is always changing. Here's an Infographic with 72 Stats so you can Understand SEO in 2018.
10 Branding Mistakes to Avoid

10 Crucial Branding Mistakes to Avoid

Your brand is a window into the heart and soul of your business and should, therefore, be taken very seriously. Businesses spend a lot of time and money getting a brand established. The harsh reality is that a simple branding mistake can…
13 Key Factors to Make NETWORKING Successful

14 Key Factors to Make NETWORKING Successful

Successful Entrepreneurs know that the lifeblood of their business is found in making the right connections. Whether it is for potential business alliances, sales, marketing, supply chain management or just to escape the loneliness of being…
Benefits of Networking to You

The Importance of Networking & It’s Benefits for Entrepreneurs

After attending my third networking event of the week (last week), I realised that networking is one of the most valuable uses of my time in terms of return—and not just in monetary terms. Networking is free, most of the time. It’s rooms…
8 Emotions That Drive Us To Buy What We Want

Ultimate Guide to the 8 Emotions That Drive Us 2 Buy What We Want

Emotions are at the root of why people buy many things. A purchase decision for a basic need might be fact-driven, while something we really want – like a shiny new car, the latest iPhone or dream vacation is driven by emotion. Emotional…