Marketing

Marketing is a strategic mix of business activities that work towards a bigger goal of building your brand and business. Grow your business and market your product/service effectively with our tips.

Creating a Winning Social Media Marketing Strategy in 7 Steps

Social Media Marketing

Just a few years ago, you could get away with building a social media marketing strategy on the fly. As long as you were present, you were doing more than your competitors–right? Well it’s now 2018 and not much of the same logic applies…

25 Benefits of USING Email Marketing in Small Businesses

Email Marketing

Deciding where to invest your marketing dollars isn’t a decision you take lightly. You know you need to attract new customers and keep your existing clients coming back, but you can’t afford to invest time or resources into something…

Need an FREE Offer for Your Email Marketing? We’ve Got 7

Email Marketing

Previously, we wrote about the importance of using Call To Actions effectively in your Email Marketing. Once you have your CTA button, you must now create or pair it up with an Offer. First, you must offer valuable content that positions…

6 Tips to Using CTAs Effectively in Your Email Marketing

Marketing

The point of any marketing message is to get a response, and to get a response you need the coveted trifecta of email marketing: A strong subject line, a solid offer and a clear call to action (CTA). When you create an email marketing campaign, a CTA is vital

Rules of USING & Not Using All Caps

Content Marketing

"Capital Letters Were Always The Best Way Of Dealing With Things You Didn't Have A Good Answer To" - Douglas Adams When and how to use capital letters can be a problem. When writing casually to friends it's acceptable to drop capital letters.…

5 High-Quality Free Webinar Software Options

Video Marketing

Webinars are used in different sectors (professional, educational, entertainment, media) for different purposes. Internet marketers, bloggers, developers and small businesses often use custom webinar applications in various forms to connect…

Re-Marketing & Re-Targeting Audiences From Facebook Videos

Video Marketing

Do you post videos on Facebook? Have you ever re-targeted your audience of your Facebook LIVE or past uploaded videos? Most people know about retargeting through the Facebook Pixel. Now, Facebook allows you to retarget using video. As…

Learn How Facebook LIVE Builds Three Times the Engagement

Social Media Marketing, Video Marketing

What better way to display your brand’s human side to your customers than to show the people behind the business or company? You can now do that free, easier and more effective with the use of Facebook LIVE. So you have…

5-step-formula-facebook-video-production

5 Step Formula for Creating Your Promotional Video for Facebook

Video Marketing

So you want to make the ultimate promo video for your business, eh? Want to learn how to create an affordable promotional video for your business and increase sales using Facebook? Video is a powerful tool to use when speaking to your marketing audience. There are several elements that, when put together, can result in one heck of a promo video for your brand.