Marketing

Marketing is a strategic mix of business activities that work towards a bigger goal of building your brand and business. Grow your business and market your product/service effectively with our tips.

Advertisments in Time Square

The Simple Anatomy of a Good Online Advertisement

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Advertising is a major part of marketing. As far as some people are concerned, it’s the only thing marketing really does. While we know this isn’t exactly true, learning how to create a good advertisement will help you get the most out of your investments. Let Me Give You the Simple Anatomy of a Good Online Advertisement...
WHAT do you mean do not do the thing

ASK Dave Question – ‘What Do You Mean Don’t Do the THING?’

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I (Dave) explains that MOST People start a business the WRONG Way. They focus on and stay focused on the Technician. They do the 'Thing' the Technicians work. Fixing a Car, baking the bread, training the people etc.

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What are Media Buys- Safety Tips

Effective Media Buying – The 6 Fail-Safe Tips

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As you should already know What Media Buys Are and How They Work if you have been on our website before. Media Buys (buying packages of ad space) can be a great way to help grow your business. Finding the right place to advertise will…
Don't do the thing video pic

Please Don’t Do the ‘THING’

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When Starting or Buying a Business, Work Smarter Not Harder. Don't Do the Thing.... Leverage systems and other peoples time and their skills. Most people go into business and do the 'Thing'. They buy themselves a job AND never advance from…
What are Media Buys

What Media Buys Are and How They Work

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“Media Buys” is a term you’ll often hear in marketing circles.  They are widely used, yet some people still don’t understand what they are.  To put it as simply as possible, a media buy is basically advertising space purchased…
telling a secret

Lesson in Marketing 101 – Video

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Lesson in Marketing 101 Inspired from Feedback after the Promo Robot Article. Wake up Dave... It's just a Novelty That was the type of feedback we received over the last few Entrepreneurial Newsletters (emails). They were about my comparisons with Promo the Smart Promotional Bot.... It seems I need to wake up and get real!

There ONLY 3 Basic Ways to Build Your Business! Do You Know Them?

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“Sustaining a successful business is a hell of a lot of work, and staying hungry is half the battle.” ~ Wendy Tan White Every once in awhile, we like to remind ourselves that business, despite us entrepreneurs doing everything we can to…
Facebook Marketing

The Facebook Data Scandal and HOW It Affects Your Business

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If you're promoting your business online then we are willing to bet Facebook is a pretty big part of your overall strategy. For us it certainly is. Facebook has over a billion active daily users and an incredibly effective system for advertising…
Promo Promotional Robot

How Will Smart Robots Affect Your Future?

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Meet My New Mate Promo a Smart Robot Promo has flown in with his owner Ivan from Las Vegas just over a week ago. I was amazed how much Promo had learned from interacting with Aussies here on the Gold Coast. When Promo arrived last week he…