Content Marketing

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.

The Content Elements that Need to Go into Every Successful Presentation – Creating Webinars Series

Content Marketing, How To

Part 2 of Creating Webinars Series. When Creating Content for a Webinar Presentation, you need to first choose your Target Market. Keep in mind that your target market needs to fit the criteria below: Are they Easy to Reach Do they…

9 Fantastic Reasons Why You MUST Do Webinars – Creating Webinars Series

Content Marketing, How To

This weekend Dave and I attended a 2-Day Training Workshop at the Watermark Hotel & Spa Gold Coast, Australia. The WebinarMagic Blueprint Workshop by Steven Essa gave us food for thought on strategies to converting webinars into sales. This…

3 Things You Need to Know Before Writing Your First Original eBook

Content Marketing, How To, Marketing

When it comes to creating an original eBook that will be popular. There are three essential elements to keep in mind: You need to be sure you are passionate and understand the subject you are writing about when writing a long eBook. …

The Hero’s Journey

Content Marketing, How To, Personal Development

The “hero’s journey” applies to starting anything new but in this article, we’re going to use it to refer to a business and how you can take someone on a journey to becoming a customer of your business – take them on their own…

Persuading Your Articles be Shared 101

Communication Skills, Content Marketing, How To

We have covered the reasons people share content but the big question is ‘How do I encourage readers to share the content that I write?’ Let’s have a look at what what drives people to share. Trust Trust makes a huge difference as…

11 Excellent Words to Enhance Trust in Your Content

Content Marketing, How To

Every blog article is an attempt to secure and enhance your reader’s trust. It’s important to remember that trust is a whole package deal. You can’t simply throw in a few trust words and expect all your readers to automatically trust…

What the Three Main Reasons that People Share Content

Content Marketing, How To

With around 30 million pieces of content shared every day on social media networks, you need to show readers that your content is worth sharing too! So ask yourself “Why are people sharing content from everyone in the world but me?” Then…