Marketing

Marketing is a strategic mix of business activities that work towards a bigger goal of building your brand and business. Grow your business and market your product/service effectively with our tips.

The Power of Using Keywords to Improve Your Page Rankings

Search engines are powered by the words users enter when they conduct searches. These are called “keywords.”Google and other search engines use keywords to provide the links to websites they think the user will find most helpful. These…

Search Engine Optimization Made Easy

Search Engine Optimization, or SEO for short, is a phrase that describes how you make websites more appealing to Google and other search engines. The more useful Google thinks your page will be to its users, the higher it will rank your…

10 Tips to Easily Optimize Your Website for Mobile Users

Branding, How To, Tips & Tools

Today's marketplace is now increasingly becoming more mobile. Statistically almost 50 percent of business is now completed with a mobile device. It is time to improve your website and make it mobile friendly if you haven't already. The main…

The Hero’s Journey

Content Marketing, How To, Personal Development

The “hero’s journey” applies to starting anything new but in this article, we’re going to use it to refer to a business and how you can take someone on a journey to becoming a customer of your business – take them on their own…

How Storytelling is a Important Aspect in Email Marketing

Email Marketing, How To

Storytelling is important when you are email marketing.Why? Because people are resistant to being sold to but they do like to buy and the way we have found to do this effectively is through storytelling. Did you know that Email marketing…

How To Successfully Avoid Being Banned By Facebook

How To, Social Media Marketing

Just seven years ago, I am told if wanted to place ads on Facebook with pictures of money, make claims, well basically do almost anything you wanted. You got approved. That is now long gone... Flash forward to 2017 and we never had an ad account…

What are the Five Steps in Finding your Niche Opportunity?

How To, Internet Marketing

Choosing the right niche from the start is a critical decision, which we mentioned the Article: How To Choose The Right Business Model. When you start a business, the first thing you need to do is choose the niche opportunity you want to…

Persuading Your Articles be Shared 101

Communication Skills, Content Marketing, How To

We have covered the reasons people share content but the big question is ‘How do I encourage readers to share the content that I write?’ Let’s have a look at what what drives people to share. Trust Trust makes a huge difference as…

11 Excellent Words to Enhance Trust in Your Content

Content Marketing, How To

Every blog article is an attempt to secure and enhance your reader’s trust. It’s important to remember that trust is a whole package deal. You can’t simply throw in a few trust words and expect all your readers to automatically trust…