Menu

Marketing

Marketing is a strategic mix of business activities that work towards a bigger goal of building your brand and business. Grow your business and market your product/service effectively with our tips.

Well Known Brands Logos

The Importance of Understanding Branding vs. Marketing

, ,
In our last two articles we talked about the difference between Branding vs. Marketing and Which Comes First - Marketing Or Branding. In this article we promised to go over The Importance of Understanding Branding vs. Marketing when applied…
Read more
Marketing or Branding First

Which Comes First-Marketing Or Branding?

, ,
As promised in our last article Branding vs. Marketing: Finding the Difference this article will answer the question of: Which Comes First - Marketing Or Branding? If you haven't worked it out it yet... It's Branding After all Branding…
Read more
Branding vs. Marketing

Branding vs. Marketing: Finding the Difference

, ,
Have you ever before contemplated the difference between branding and marketing? If so, you aren't alone. As the two are doubtlessly linked, there are small variations between your two. As a business owner, it is vital that you realize…
Read more

Cover Your Bases with these Free & Paid Traffic Streams

,
The purpose of any successful online marketing campaign is to get the most amount of traffic to your website. Marc Ostrofsky (Author of Get Rich Click!: The Ultimate Guide to Making Money on the Internet) once said, "The purpose of driving…
Read more
The Importance of Building your Customer Avatar

The 5 Steps to Discover Your Ideal Customer

,
One of the main components of an online marketing strategy is the introduction of an ideal customer avatar. By effectively understanding who makes your ideal customer you can to build your business model. This includes communication, product, services, sales, and support that focus on attracting and serving this narrowly defined customer group. When working with businesses that have an established customer base we can generally identify their ideal customer by finding the common characteristics found in their most profitable clients that also refer them to others.
Read more
blogging-for-business-heres-everything-you-need-to-know

How to Grow Your Blog Into a Business

,
More often than not, businesses start blogging in an effort to build an audience. However, the reverse seems to be happening. More and more people with blogs are starting to monetize their traffic. It seems sensible because one of the hardest…
Read more
the 4P's - Marketing Mix Diagram

The 4 P’s – Essential for an Effective Marketing Campaign

,
Marketing isn't easy, and without a proper marketing plan set up, your business may suffer. The primary ingredients for an effective marketing campaign will be the four Ps. These essential marketing aspects are product, price, positioning,…
Read more
how to use cold emails

Tips to Make Cold Emails Work for You

,
Cold Email is an ugly term. No one wants to send them, no one wants to receive them. But, when used correctly, a cold email can be a powerful tool to generate leads for your business. A well-written cold email may be the key you will need…
Read more
how-to-create-powerful-copywritng

Powerful Sales Copy: Writing Angst & How to Beat It

,
"The consumer isn't a moron; she is your wife. You insult her intelligence if you assume that a mere slogan and a few vapid adjectives will persuade her to buy anything." – David Ogilvy Copywriting is the act of writing text for the purpose…
Read more