Free Personal & Business Marketing: Facebook and Twitter

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Facebook is one of the easiest social media sites to get started on and lets you reach the widest possible audience by attracting vast numbers of Facebook “Friends.”

You probably already have a personal Facebook page, but you will want to start a separate one for your business. This is going to be your business’ Facebook Fan Page.

Whenever anybody on Facebook “Likes” your business’ fan page, they automatically become your Friend. Then, whenever you post a status update on your Fan Page, it will be distributed to all of your Fans/Friends.

Collect “Likes” Read more

The Power of Using Keywords to Improve Your Page Rankings

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Search engines are powered by the words users enter when they conduct searches. These are called “keywords.”Google and other search engines use keywords to provide the links to websites they think the user will find most helpful. These results are then ranked according to Google’s search engine algorithm.

By discovering the best keywords for your internet marketing niche and including them in strategic places on your web pages, you can improve your ranking on the Search Engine Result Pages (SERPs) for those keywords. Read more

Search Engine Optimization Made Easy

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Search Engine Optimization, or SEO for short, is a phrase that describes how you make websites more appealing to Google and other search engines.

The more useful Google thinks your page will be to its users, the higher it will rank your page on the Search Engine Results Page (SERP) for your niche’s keywords.

If your website is ranked on the first page–or even in the number one spot–more users will click on your website than on any of the other pages. This can mean the difference between success and failure. Read more

10 Tips to Easily Optimize Your Website for Mobile Users

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Today’s marketplace is now increasingly becoming more mobile. Statistically almost 50 percent of business is now completed with a mobile device. It is time to improve your website and make it mobile friendly if you haven’t already.

The main element term you will need to keep in mind is mobile. Mobile tourists are buying a streamlined version of your site. They don’t want to visit a lot of unproductive information like personnel bios and quest claims. Their goal is to enter, get the info they want, and get out.

Our Easy Tips to Optimise Your Website for Mobile Users… Read more

The Hero’s Journey

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Journey

The “hero’s journey” applies to starting anything new but in this article, we’re going to use it to refer to a business and how you can take someone on a journey to becoming a customer of your business – take them on their own hero’s journey.  Of course, if you are the person just getting started in your business then this is your journey too as you can see it from both sides

What is The Hero’s Journey?

It’s a FORMULA that almost every single human on this earth gets, bonds and resonates with on a deep level. Read more

How Storytelling is a Important Aspect in Email Marketing

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Storytelling is important when you are email marketing.Why?  Because people are resistant to being sold to but they do like to buy and the way we have found to do this effectively is through storytelling.

Did you know that Email marketing is 40 times more successful at acquiring new customers than both Twitter and Facebook? Moreover, 66% of online consumers have purchased a product or service as a result of an email. This and other interesting email data proves that email is still one of the most effective online marketing channels for sales and it’s one we use in our business every day.

Why do people respond so well to storytelling?

Read more

How To Successfully Avoid Being Banned By Facebook

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Just seven years ago, I am told if wanted to place ads on Facebook with pictures of money, make claims, well basically do almost anything you wanted. You got approved.

Banned by FacebookThat is now long gone…

Flash forward to 2017 and we never had an ad account flagged for policy violation. However, we have heard plenty of stories the one thing in common is Facebook’s “reason”why they triggered the ban is always vague. Any way, some marketer’s think it as a badge of honor to be banned when they Advertise on Facebook. Read more

What are the Five Steps in Finding your Niche Opportunity?

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Choosing the right niche from the start is a critical decision, which we mentioned the Article: How To Choose The Right Business Model.

When you start a business, the first thing you need to do is choose the niche opportunity you want to market to. Honestly it can be tricky, as you could list all of your interests/ passions and still come away without narrowing down on your exact niche.

Yet putting that kind of pressure on yourself to choose the exact right niche may cause paralysis. Certainly, you will need to do your due diligence when selecting a viable niche business. That way, you can test out ideas, enter the market sooner and learn from your successes and failures. So in case your first business doesn’t take off, you can always take what you’ve learned from previous attempts and move forward with new ideas. Read more

Persuading Your Articles be Shared 101

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We have covered the reasons people share content but the big question is ‘How do I encourage readers to share the content that I write?’

Let’s have a look at what what drives people to share.

Trust

Trust makes a huge difference as to whether someone will share an article or not. Read more